Privacy Policy

At HomeTaro, we respect your privacy and are committed to handling personal information responsibly. This Privacy Policy explains how information may be collected, used, stored, and protected when you visit hometaro.com, browse our products, place an order, or contact us.

We only seek to use personal information for reasonable business, service, security, and operational purposes.

Information We May Collect

Depending on how you interact with our website, we may collect information such as:

• Name
• Email address
• Shipping and billing information
• Telephone number
• Order and transaction information
• Product preferences and shopping activity
• Information you provide when contacting customer support
• Information submitted through forms or other website features

We may also automatically receive certain technical information when you visit our website, such as device type, browser type, general website activity, IP address, and related technical information.

How We Use Information

We may use collected information to:

• Process and fulfill orders
• Arrange shipping and delivery
• Process payments and refunds
• Provide customer support
• Respond to questions and requests
• Maintain and improve our website
• Provide product and service information
• Understand general website usage and improve the shopping experience
• Detect, prevent, and investigate suspicious or unauthorized activity
• Maintain website security and operational functionality
• Meet applicable business and administrative requirements

We do not use personal information for purposes unrelated to our normal business activities unless reasonably necessary or otherwise permitted.

Order and Payment Information

When you place an order, information necessary to complete the transaction may be shared with relevant payment processing, ecommerce, shipping, and service providers.

Payment information is generally processed through the payment methods available during checkout. HomeTaro does not need to directly handle all payment information submitted during a transaction.

These service providers may process information according to their own privacy practices and applicable requirements.

Shipping and Fulfillment

To fulfill an order, relevant information may be provided to shipping, delivery, fulfillment, or other service providers involved in completing the transaction.

This may include information such as your name, delivery address, telephone number, order details, and other information reasonably necessary for delivery.

Cookies and Similar Technologies

HomeTaro may use cookies and similar technologies to support website functionality, remember preferences, understand website activity, and improve the shopping experience.

These technologies may help us:

• Keep website features functioning properly
• Remember certain preferences
• Understand general website usage
• Improve website performance
• Support relevant advertising or marketing activities where applicable

You may be able to manage cookies through your browser or available website privacy settings. Disabling certain cookies may affect some website functionality.

Analytics

We may use analytics technologies to understand how visitors interact with our website.

Analytics information may help us understand general trends such as page visits, navigation patterns, device information, and website performance. This information helps us improve website content, functionality, and the overall customer experience.

Marketing Communications

If you choose to subscribe to our email communications, we may use your email address to send information such as product updates, HomeTaro news, selected offers, or other relevant communications.

You may unsubscribe from marketing emails by using the available unsubscribe option in the relevant communication.

Transactional messages relating to orders, payments, shipping, or customer service may still be sent when necessary.

Sharing of Information

We may share relevant personal information with service providers and business partners when reasonably necessary to operate our website and provide services.

These may include providers involved in:

• Payment processing
• Order fulfillment
• Shipping and delivery
• Website hosting and technical services
• Analytics
• Customer support
• Marketing and communication services
• Website security and fraud prevention

We do not intend to sell personal information as a normal part of operating HomeTaro.

Information may also be disclosed when reasonably necessary to protect our website, customers, business operations, rights, or property, or when disclosure is required under applicable requirements.

Data Security

We take reasonable measures to protect personal information against unauthorized access, misuse, loss, alteration, or disclosure.

However, no website, online transmission, or electronic storage system can be guaranteed to be completely secure. We therefore cannot guarantee absolute security of information transmitted through the internet.

Data Retention

We generally retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy, including order processing, customer support, business administration, security, record keeping, and other legitimate operational purposes.

The length of time information is retained may vary depending on the type of information and the circumstances in which it was collected.

Your Privacy Choices

Depending on the information involved and applicable requirements, you may have choices regarding certain personal information, including:

• Requesting information about personal data associated with your interactions with us
• Requesting correction of inaccurate information
• Requesting deletion where applicable
• Unsubscribing from marketing communications
• Managing certain cookie preferences through available browser or website settings

Requests may be reviewed based on the information available and the applicable requirements.

Children's Privacy

Our website is intended for general consumers and is not specifically directed toward children.

We do not knowingly seek to collect personal information from children for purposes unrelated to providing appropriate website services. If you believe that a child has provided personal information to us, please contact our customer support team so the matter can be reviewed.

Third-Party Websites

Our website may contain links or connections to third-party websites or services.

Third-party websites operate independently and may have their own privacy policies and practices. We encourage users to review the applicable privacy information when visiting third-party services.

Changes to This Privacy Policy

We may update this Privacy Policy when reasonably necessary to reflect changes to our website, products, services, business practices, technologies, or applicable requirements.

Any updated version will be made available on hometaro.com.

Contact Us

If you have questions about this Privacy Policy or how your information is handled, please contact us:

CUSTOMER SUPPORT EMAIL: [email protected]

SUPPORT HOURS: Monday–Friday, 9:00 AM–6:00 PM (UTC+8)

BRAND: HomeTaro

LEGAL COMPANY NAME: ALIEN ANTELOPE ATTIRE INC.

OWNER / REPRESENTATIVE: Zheng Meirong

WEBSITE: hometaro.com

BUSINESS ADDRESS: 1060 BROADWAY PMB 50668, ALBANY, NY 12204, USA

We aim to handle privacy-related inquiries carefully and provide clear information regarding our general data practices.